Our Story

" Our goal is to have you leave with sore arms, a smile from cheek to cheek and stories to tell your grandkids"

JR’s Guiding Co Inc. is B.C.’s premier fishing guiding company that not only provides epic fishing and guiding but provides top quality food for its clients. JR’s guiding Co is fully licensed and insured as well as being trained in first aid and swimming and has it’s foodsafe certificate. JR’s Guiding Co prides itself on being very versatile, personal and custom for all its clients whether it’s from the rods you want to fish or the spot or the food, JR’s has you covered! Our guiding territory covers from the very beautiful Squamish River all the way east to the rugged canyons of the Upper Fraser River and almost every river in between. JR’s Guiding Co offers both gear and fly fishing for Salmon, Sturgeon, Steelhead and Trout/Char.  JR’s Guiding Co runs a 22 foot Thunder Jet Rio which is a true Cadillac on the water and offers enough room for the guide and five passengers but we also can accommodate for large corporate events. The boat is ½ hard top with the dog house in the middle to make fishing even more enjoyable. JR’s Guiding Co offers every four hour trip snacks and drinks (fully custom within reason) and offers every all day trip snacks and drinks and a healthy fresh BBQed custom meal for the boat(please advise of any allergies). All day trips go until you tap out and want to head back or until the sun goes down. JR’s Guiding Co also offers high end hats, hoodies, T-shirts and Gift certificates as well as custom hand tied flies to fish with while on a trip with us that have been tested time and time again to catch big fish!

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If you’re seeking great hospitality, delicious meals, extremely knowledgeable and professionally trained guides, the best world renowned rivers in the British Columbia, you’ve found the right place!

About Julian
Fishin Swag

The Buzz

  • Hi Julian, Irv & I just wanted to thank you so much for the totally, AWESOME, EXCITING & UNFORGETTABLE, sturgeon fishing trip we just finished with you! Memories for a lifetime, never played fish that fought so hard! We will definitely be recommending you to all our friends that want to go sturgeon fishing! It is very evident that you know EXACTLY what you are doing! Fantastic adventure we will never forget. The meal you prepared ( between hits!...lol) was so delicious! You are a great host & fisherman! Cheers until the next time! Lynn & Irv

I wanted to thank you for taking your time with us as we were all novice fisherman. By the end of the first hour I felt like I actually knew what I was doing. I was casting and drifting like I needed and WHAM fish on. I hooked and landed a nice bright steelhead about 12lbs. We were talking on the way back to house about booking our next trip! Our expectations were definetly met and exceeded. We have already sent business your way and will continue to. Thanks

Hey Julian, I just wanted to thank you again for taking Michelle and I out, we had an absolutely awesome time and can’t thank you enough! Will definitely be hitting you up every time I’m looking to catch fish! Thanks again. Oh yeah, the food was great too!

Hi Julian, I wanted to thank you for getting my clients and I out on such short notice. The fishing was great, my clients were super impressed and the Fraser River was beautiful. I have clients flying into town all of the time and I am always looking for a way to show them a good time. I will be calling you in the next couple weeks to set up my next trip. Thanks for being professional and putting us on the fish. See you soon!!


Coquitlam, BC, Canada 

Email: julianreedel@hotmail.com



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